Iskriva is developing the Amazon of Europe responsible tourism destination, a first fully bookable bike trail in Europe that showcases the region’s beauty and rich culture, and delivers sustainable business opportunities for local stakeholders.

Since 2016, Iskriva has been leading the development of the Amazon of Europe (AoE) responsible tourism destination which is one of the main focuses of our work. The destination has been developed through two game-changing projects – the AoE Bike Trail and the Amazing AoE – under the Interreg Danube Transnational Program. These have set up the first fully bookable bike trail in Europe and developed unique touristic experiences which form the heart of the Amazon of Europe, a special tourist destination that showcases the region’s beauty and rich culture.

Iskriva places a strong emphasis on sustainability and responsible tourism practices which not only contribute to tourism sector growth but also deliver sustainable business opportunities for local stakeholders, and support environmental sustainability and preservation of natural and cultural heritage as basis for its development. We take the lead in creating tourism products and strategies that let visitors explore the Amazon of Europe while preserving its stunning natural landscapes and cultural heritage. Our focus on eco-friendly cycling tourism allows travellers to fully immerse themselves in the unique beauty and traditions of the region.

The Amazon of Europe is our living lab where we get to test and implement innovative ideas and practices in sustainable tourism and regional development. By acting as a testing ground, we can fine-tune our strategies and approaches, ensuring that the Amazon of Europe becomes a model for responsible tourism that benefits both the local communities and the travellers.

Foto: Matthew Nelson